Social media is just a click away. A webinar visitor can have 3 YouTube tabs open while listening to you.
A webinar guest can check on their favourite sports teams while listening to you.
A webinar guest can even watch porn while listening to you. It's the internet right?
Because the world is online.
Your audience is online NOW. Fixing car insurance, replying to emails. WATCHING PORN...
If you aren't there. You are missing out.
If you are there. You need to be GOOD...
When I first started presenting my own webinars (It was in 2009) I used to get really excited by the novelty of it all. I mean - how cool was it to be talking and beaming over borders. I forgot one crucial thing. The audience has stacks of better things to do...
In truth, I had NO IDEA WHO these people were, how they got there, what they were looking for, what else they were interested in.
The sign up page and email sequence fail to inspire or excite.
You haven't made the reason and the benefits for attending crystal clear to the guest.
They have a stack of other stuff to do in their lives.
The first question I asked myself was - "Is this possible?" Is it possible to look at a website - for an slightly extended period of time and figure out of it was likely to be successful or not.
The questions kept being tweaked and changed - because all websites are different right? No wrong.
And that is to make the guest DO SOMETHING. To buy something, leave a comment, request a quote or watch a video. All webinars should require people to do something.
And - with the success fragments I developed, it is actually very easy, to not only measure the site but to work out and prioritise areas for improvement.
After doing a few reviews - I called it a website review - when actually I realised that a) that is boring and b) what I am actually doing is spying on someones site. Remember from earlier when I said that I found it kind of strange when I knew someone was on one of my fledgling site. It's THAT feeling (only in reverse).
Previously, I have had to remove this page temporarily when demand is too great.
To get started with your video review - click the button below and fill in the pop up form.
I have been designing my own sites since 2001. (I showed you my embarrassing first effort earlier).
Away from working online, I have been a triathlete for over 20 years. I am a multiple Ironman finisher and a running coach. When not down the pool, road or track, I like punk rock, rap and rugby league.
You are likely to find me very direct and if you ask for me opinion, be ready for an honest answer. This is because if you hire me, for a webinar voyeur, it is in my interest that I give you the absolute best advice possible.
I don't say and do things to be smart and make you look dumb. (I have done all the dumb things you can possible imagine and then some more).
I say and do things that will have as big an impact on your business as possible.
Sometimes the truth can be unpleasant.